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Taylor Swift opens Sony press conference with 3D performance
07 January 2010    Share
Industry

For anyone who took the time to visit Sony's press conference at the Consumer Electronics Show (CES), they can confirm that they were treated to a pleasant surprise for its introduction. Rather than being greeted by a Sony Exec they were given a surprise performance by country superstar Taylor Swift.



Introduced by Sony CEO Sir Howard Stringer, Swift performed her hit single, and the real kicker is that the entire set was projected in 3D. Although Sony covered a number of new technologies within their press event, including a new line of Bravia TVs and an HD TV channel, 3D technology was the event's preeminent subject.

In the video you can see Swift's introduction and performance. You will also be able to see the 3D screen she was projected on during the set but you wont get the 3D effect in the video. You would need the glasses for that silly.

CNET

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